Thomaston’s Pepper Jelly Festival was held Saturday and while attendance figures are still rough, you can rest assured there will be at least one more attendee in 2010.

A handful of balloons broke free from one of the festival booths, each affixed with information about the event.

The balloons managed to dodge hundreds of miles of tree branches, power lines, airplanes and birds before finding their way into the jetstream and landing nearly 250 miles away in Pulaski, Tenn.

“We were out cutting the wheat field (Sunday) and saw these four balloons,” said Tim Curry, who maintains a farm in the Giles County city. “They had this pepper jelly information on it, so we started calling around.”

While Pulaski, a town of nearly 8000 residents nearly 70 miles south of Nashville, may not have been the intended destination for this impromptu target marketing, it appears that Thomaston getting the word out via accident worked.

“If I’m not in the (wheat) field next year, I’m coming,” Curry said.