BroadSouth Communications expands, announces format change

Published 4:20 pm Friday, October 4, 2013

BroadSouth Communications, Inc., has reached an agreement with Westburg Broadcasting Alabama, LLC, to manage several Demopolis/Linden radio stations including WINL-FM, WZNJ-FM and WXAL-AM.

BroadSouth owns and has operated WDXX-FM and WHBB-AM licensed to Selma since 1992.

“This is an exciting opportunity to expand our community service commitment into west Alabama,” BroadSouth President Mike Reynolds said. “Even more exciting is our plan to create one of the country’s largest coverage areas by merging the 100,000 watt signal of WINL with the 50,000 watt signal of WDXX to create one giant footprint.”

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Reynolds further explained that the combined signals will cover a potential population base that exceeds one million people in Alabama and east Mississippi. While there are no immediate programming changes planned for WZNJ, The River or WXAL 1400, Reynolds stated that WINL and WDXX will combine to become Dixie Country which is a similar brand to WINL’s WIN 98 brand and to the Dixie 100 country brand that aired on WDXX from 1989 to 2012.

“We’re extremely happy to have Mike and his great staff involved with the Demopolis stations, Westburg Broadcasing Manager John Weller said. “Their track record and commitment to local, live programming and community service is extraordinary in today’s world of radio. They truly believe in people assets to engage listeners and serve the public.”

Longtime television and radio broadcaster Ken Hawkins, who has served Westburg to supervise the Demopolis stations since 2011, said that this marriage is ideal, especially for the great employees who have served the company in Demopolis.

Morning show host George Henry will anchor the new Dixie Country Rise n’ Shine Show beginning on Oct. 7.

Dixie Country 98.5/100.1 is slated to launch at midnight on Monday, Oct. 7. The Rise n’ Shine Show with Jess and the G-Man will premier at 6 a.m.