Jefferson Country Store to be featured on Simply Southern TV

Published 1:56 pm Thursday, January 25, 2024

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Jefferson Country Store co-owner Betsy Compton Luker speaks with Simply Southern TV. Submitted photo.

Tony and Betsy Luker, who own Jefferson Country Store, will receive statewide and national exposure with a feature on Simply Southern TV.

The show will premiere locally on Saturday, Jan. 27, at 5 a.m. on WSFA-TV 12 out of Montgomery and will be rebroadcast on national cable network RFD-TV on Wednesday, Jan. 31, at 3 p.m. Central time.

“From the second you first see the Jefferson Country Store, it’s obvious this is a unique place serving an unincorporated community in Marengo County,” said Simply Southern co-host Mary Wilson. “There’s a lot of humor in the hand-written signs hanging all over the place, and I really enjoyed my bologna sandwich. You can’t find that in many places anymore! It’s definitely a spot where you can kick back, enjoy good food, visit with others and even play a few card games.”

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In 2024, Simply Southern TV is celebrating 10 years with special reflections throughout this season.

Every week, viewers can catch the show on the following channels:

  • WSFA-TV 12 in Montgomery on Saturdays at 5 a.m.
  • WPMI-TV 15 in Mobile on Sundays at 6 a.m.
  • WBMA-TV 33/40 in Birmingham on Sundays at 6:30 a.m.
  • WAFF-TV 48 in Huntsville on Sundays at 9 a.m.
  • RFD-TV cable network on Wednesdays at 3 p.m.

Simply Southern TV is a 30-minute show that celebrates Alabama’s farmers, gardeners, makers, rural communities and one-of-a-kind destinations. Episodes are also available on the show’s website at

Simply Southern TV is presented by the Alabama Farmers Federation, but it’s made possible through sponsorships. Those include major sponsor Alabama Farmers Cooperative; supporting sponsor Alfa Insurance; sustaining sponsors Alabama Catfish ProducersAlabama Soybean Producers; and Alabama Wheat & Feed Grain Producers; and contributing sponsors Alabama Cooperative Extension SystemAlabama Farmers Agriculture Foundation and Sweet Grown Alabama