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Sam “Boomer” Williams III was born January 26, 1979 to Sam Williams Jr. and Thelma Backer. He attended school in Demopolis until he moved to South Carolina from 8th-10th grade. He played two seasons at Hananan High School in Charleston, South Carolina where he was named All-State in basketball and football. After injuring his ACL during the summer between his sophomore and junior year he moved back to Demopolis. The injury was a partial tear to the ACL and he elected to not have surgery and to do rehab on it. 

Boomer credits physical therapist Don Sprewell at Bryan Whitfield Memorial Hospital for getting him ready to play his junior year. He played for the Birmingham Magic II, a Birmingham based AAU club, where he averaged 12 points and 10 rebounds a game in the 1996 season. He played two outstanding seasons, 1996 and 1997 at Demopolis High School for Coach Luke Hallmark. Boomer led his teams to two area championships, one as a junior and another as a senior, and he earned, “First Team All-State” selection both seasons. As a senior, he received the Captain Award, Best Rebounder, and Most Blocked Shots award as he led his team to a 21-9 record averaging 17 points and 10 rebounds a game. He played in the Alabama-Mississippi All-Star Basketball game and was a McDonald’s All-American nominee following the success of his senior season. 

Williams signed with the University of Alabama to follow his dream of playing for the Crimson Tide. As a freshman, he played in 10 games and scored a season high 10 points against Tennessee Tech. 

Boomer transferred to AUM (Auburn University Montgomery) where he played two seasons, 1999-00 and 2000-01, for Coach Larry Chapman. In the 32 games of his junior season, he averaged 45% in made field goals, 78% in made free throws, 4.6 rebounds, and 9.7 points per game. He twice led the team in scoring with 20 points against Lambuth University and 27 points against Georgia Southwestern State. He had a total of 36 blocked shots and led the team in rebounding 5 times. AUM finished the season with a 19-13 record.

His senior season, he averaged 52% in made field goals, 75% in made free throws, 1.9 rebounds, and 3.3 points per game. AUM finished the season with a loss in the first round in the NAIA National Tournament to Georgetown College to complete the season with a 24-7 record.

After college, Boomer settled in Montgomery and opened his own car detailing business that he has operated for 20 years.

Sam “Boomer” Williams III has four children, Jaylen 25, Kayla 21, Rhianna 16 and Logan 5. He owns his own Auto Detailing business for the last 18 years. He currently lives in Montgomery and has been there since 1999. For the past eight years, he has been married to former Demopolis High basketball player Dominique Scott Williams.